How do I start an eCommerce business?
The best way to start an eCommerce business is to plan it, resource it correctly, and make sure it’s search engine friendly before you go ‘live’.
1. Know your audience and product
The first step when starting an eCommerce business is researching your market and deciding what to sell.
Find a gap in the market
Track your competitors
Learn the detail behind potential customers
Create an attractive price point
And, if you need it, scope the best manufacturer or supplier for you
Don’t be afraid to start small with a ‘minimum viable product’ (or MVP) that you know people want. You can grow as you learn about what customers buy and what their behaviour suggests they need.
2. Line up your eCommerce business team
No matter how it takes shape, you need expert resources along the way – such as a photographer, graphic designer, web designer or coder, and a copywriter.
It’s important to work with specialists who understand how to build and write content for Search Engine Optimisation (SEO) for search engines such as Google. In a nutshell, SEO are the mechanisms in which you can improve your website quality for search engines to find your website and drive more traffic to your site. You want customers to be able to find you without knowing your web address.
eCommerce site tips:
Photography – 2-3 images per product; shot in a light space; good contrast and lots of clarity
Writing – work with an SEO copywriter; brief them on the product benefits that customers will love; make the information easy to scan with sub-headers, short sentences and bullet points
Site design – easy to move around; mobile responsive (given the bulk of users could be on their phones); small (in size) image files that won’t slow down page loads
Site speed – work with your developer to ensure your online store loads quickly on mobile devices and desktop
3. Link eCommerce payments
You can take payments in a few different ways. With Tyro for example, we can do everything like online payments with electronic invoicing, recurring payments, and virtual terminals, or help you take payments on your website.
Google is a trademark of Google LLC.
Popular Articles
Tipping
Tipping can be switched on or off by contacting customer support. Tip options of Round Up, two variable percentages (e.g., 5%,10%) and a custom amount are displayed on the Confirmation screen. Your customer selects a tip option and presses Add tip, ...
Get started with the PAX A920Pro
Your PAX A920pro terminal is preconfigured to start accepting payments right away and will automatically connect to the Telstra 4G network, or you can connect with Wi-Fi. Charge terminal Before proceeding with the setup, please connect your PAX ...
Introducing our Live Portal
Introduction Welcome to our Live Portal! With our Live Portal, you have the power to effortlessly view, search, and download lists of transactions with just a few clicks. Say goodbye to cumbersome processes – now, accessing your transaction data is ...
How do I start an eCommerce business?
The best way to start an eCommerce business is to plan it, resource it correctly, and make sure it’s search engine friendly before you go ‘live’. 1. Know your audience and product The first step when starting an eCommerce business is researching your ...
Get Started
Your DX8000 terminal is preconfigured to start accepting payments right away and will automatically connect to the Telstra 4G network, or you can connect with WiFi. Charge terminal Before proceeding with the setup, please connect your DX8000 to ...
Related Articles
What is eCommerce with Live Payments?
eCommerce with Live Payments enables your business to easily accept online payments through your website. eCommerce with Live Payments accepts all major card types including Visa, Mastercard and American Express. For more information on eCommerce ...
Can any website use eCommerce with Live Payments?
Revolutionize Your Online Business: Unleash the Power of Live Payments with CyberSource Integration In the fast-paced world of eCommerce, staying ahead of the curve is paramount to success. One significant aspect that can set your business apart is ...
Do I earn Qantas Points when using eCommerce with Live Payments?
The Qantas Point earn rate with our eCommerce platform is the same as our other Live Payments devices. Businesses have the ability to earn up to 1 Qantas point per every $1 transacted with Live Payments. For an overview of pricing and rewards for ...
Account security for eCommerce with Live Payments
We partner with CyberSource, industry-leading fraud prevention software to ensure our payment gateway offers to streamline payment routing and acceptance processes. We have advanced systems that monitor each and every transaction being processed. ...
How do I process a refund for an eCommerce transaction?
The Live Portal supports automatic refunds inside WooCommerce. Please refer to docs.woocommerce.com/document/woocommerce-refunds/ for details. The Reference ID of the refund transaction is also logged under 'Order Notes'. For accounting purposes, if ...